What Society Teaches Little Girls

I watched this video today and hearing Lilly’s self-perception broke my heart and yet I think it is just the perfect example as to what is wrong with our society and the values that are being portrayed on TV, in magazines, on social media and so forth.
Lilly is 10 years old and she is worried that she will not be pretty enough when she grows up for boys to like her, she even talks about how she cried because a girl in her school is so pretty and she believes she can never reach that level of pretty.
This is definitely not the first time I have ever heard this kind of stuff being said by a young girl and I mean I definitely have found myself worrying about these kind of things all throughout my childhood and teenage years, but it is still heart breaking to hear it.
I am now a third year university student, I have moved on from the world of school that seemed so important and essential when I was younger and I have to say these uni years are the ones where I have learned the most about self worth. I am not saying I am always happy with how I look or that I don’t wish to be thinner most days or smaller, so that I seem cute, or in general prettier, but at the same time I am gaining so much more confidence in other parts of my life that I care less and less about my appearance.
This kind of has to do that people start to react differently to achievements that have nothing to do with popularity or being pretty. People seem to value my other qualities and that is enormous confidence boost.
I get told that it is awesome that I can speak two languages on the level of a native, that I can speak French almost fluently and know the basics of Spanish, that I have the ambition to learn more languages. I mean how cool would it be to be able to speak all official languages of the UN?
People tell me that they value my guts for moving to Canada by myself when I was 16 for a year, for looking after a child for a year when I was 19, for moving to a different country for my university degree, for going to Peru for the summer to do an internship.
People have told me that they like that I am caring, that they know they can count on me, and I have to say this makes me proud because it is a quality I admire in other people.
I am starting to realise that there is so much more that people value about me than I would have ever thought, even if some of the things seem trivial to me, just because they are soooo normal to me.

But at the same time I am realising that some of my friends are still struggling a lot with these kind of issues.
A friend of mine lost a lot of weight over the summer and was dissatisfied with the reaction of others, that she did not suddenly get a boyfriend or that people didn’t really seem to care. But I have to say, I am proud of her for going through with it, but it does not change who she is to me. She is my friend and I value her for being a great listener and being great at giving advice, for being someone I can talk to when I am lost and knowing that she will be there for me. For being driven and wanting a career and doing everything she can to get there.

One of my friends says of herself that she is very opinionated and that she thinks that guys don’t find her attractive because of it and that’s why she acts so differently around guys. Which again, I very much do not agree with. Her wit and knowledge are some of the best attributes she has. She knows what she is talking about and she will be open-minded and is an amazing person to talk to when it comes to any kind of intellectual stuff. Plus she is funny and incredibly sarcastic and it is just beautiful.

There are so many examples of friends of mine who either worry about being too sporty, too girly, too thin, too fat, too quiet, too loud, too stupid, too smart, too boring, too something, to ever be liked by someone (guy/ girl/whatever really). There is seems to be so much pressure to be good enough for someone else when that shouldn’t matter as the most important thing should be, to be good enough for yourself, to be the best person you can be.

The reason that I am writing this as a response to the video is that we need to rethink the values we are teaching younger generations, because it starts at that age that we get our beauty ideals and ideas of what matters to us. As you can see from the examples from my life there are so many people that still struggle with the values they have been taught when they were children and, that keep getting reinforced by society, and we need to stop this as young as possible. A thought pattern that has been carved into our brains for 15 to 20 years is incredibly hard to break and that is why we need to make sure we raise young girls, and boys, to be their best selves and that their outer appearance is not the most important thing in the world, but that, as cliché as it sounds, it is on the inside that matters and what YOU choose to do with the abilities that you have! There is no point in hating on yourself because of standards within society, because conforming to the rules does not automatically mean you are having a great life, because we are all different and all these different qualities will help us be the best version of ourselves and help us to find our place in the world.

Soooooo much love,

Katie xxx

 

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Why I love studying social sciences:

When I told my family that I wanted to go to university to study International Politics they all had that kind of smile on their face of “That’s not a real subject to study but okay” because yes social sciences are real studies but to many people for some reason it doesn’t seem as hard as a lot of ‘proper’ sciences. Which to some extent may be true.

Even if it is not hard in the sense of being hard meaning to do it right to get to the solution that you are looking for and in the sense that you have to know a lot of formulas in order to actually be able to do it, I think Social Sciences are often misconceived. Sure we don’t sit down to do incredibly hard maths exercises or have to memorise all the bones in the human body or what happens within a cell, but we too have to memorise a lot of theories, very, very old theories and believe me to fight your way through the original texts of let’s say Thomas Hobbes or John Locke is not easy peasy as they used such a different English than what we are used to today. But this isn’t supposed to be a posed on justifying the difficulty level of social sciences, but on why it is great to study them.

First of all you get to read a lot. And by a lot I mean you are basically supposed to be constantly reading. For each of the modules I am taking this semester I am supposed to be reading 10 hours per week, which simply adds up to basically a full time job of reading. But you read interesting things most of the time (tbh I didn’t really enjoy reading original texts of people that died centuries ago, however it was fascinating to see how much and how little has changed at the same time and how some theories developed hundreds of years ago still could be applied on our society today), for example this semester I am doing a module on Human Rights and I would say that is a topic that even if you are not usually politically interested is interesting to read on simply because it applies to all of us. One aspect that I love about the reading is that it often contests your ideas of what you believe to know and challenges your opinions or gives you reasons to justify them. Going back to human rights growing up in my Western View bubble I wouldn’t see anything wrong with them but if you think about it they have been created by countries with very similar values and some countries due to their own traditions reject certain rights that seem perfectly reasonable for us, so it kind of raises the question of why we think we should be allowed to pressure our ideals on other people, doesn’t it?

Another positive point about the reading is that your general knowledge and your critical thinking abilities grow a lot. You start questioning things in the news or on media, you challenge a lot of statements by experts and people pretending to be so on TV, you start to have a good ground for what seems to be ‘sophisticated conversations’ (That’s what other people seem to think, I just like being opinionated and to ramble on about things that I read).

A second thing that I like about social sciences is that it is always relevant. No matter what you talk about or what is going on either in your life or what you see in the news you usually can related it in one way or another to your degree and it often starts conversations. Especially with Politics. The amount of times I have mentioned that I study politics and people went straight into asking my opinion about all the elections that are currently going on or have happened in the recent time is quite impressive. Also for some reason people seem to think that you are smart when you know what is going on in current events which is a great benefit.

A third aspect that is great is that you can never be completely wrong or right. Tbh it can be annoying too but it is a great way to start discussions and get a lot of different opinions from different people as well. You learn to structure arguments and to make a convincing point, you learn to be tolerant, you learn to listen to people and to hear their opinions and you learn to accept that not everyone will have the same view as you. This is probably the most important lesson that you learn from social sciences is that there is always going to be more than one way to do things and that there will never be a perfect way to do it and that there are always going to be people who are not going to be happy with whatever you do.

Basically what I am trying to say is that social sciences may not seem to many people as hard or as ‘proper’ as other subjects and the question “What do you plan on doing with your degree” will always be a steady part of studying, but a degree in social sciences will give you a well rounded education not only subject related but also in the ‘transferable skills’ that everyone always goes on about. It’s definitely not a waste of time and if nothing else you’ll be able to at least able to win an argument against the people telling you that simply because you have the skills to build a proper argument.

 

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TED TALKS

This week I have returned to Uni and let’s just put it that way: I am mildly excited to be back! Like I am so excited for my classes and yes I do realise that makes me sound like a geek, but I honestly just love my degree. With the new Uni year for me there are almost as many New Year’s Resolutions as on the 1st of January such as you know eat healthy, study a lot, go to the gym etc., like your standard thing. As a politics students I have added some others to the list as I have talked to friends about it and these two resolutions are hopefully going to become habits soon. The first resolution is to watch the news every day. I mean how hard can it be right, 15 minutes and it’s done, I tried it last year and sometimes I simply forgot a lot of times, but this year I am going to attempt it again, because duh I am a politics student, plus I think everyone should get their daily intake of what is happening in the world and with that I don’t just mean being up to date with all new puppy videos they are, which to be honest I always have a look at too. The second resolution is the reason for this blog post. It is about watching a less than 20 minute video on TED or TEDx. What is that? I am glad you asked.

TED is a website that uploads videos of people doing talks about something that is their field of expertise. It originally started as a conference in 1984, but it became a regular event every year in 1990 and has since then grown and spread. It started as a conference for Technology, Entertainment and Design but now it covers 394 topics (yes I counted them myself) so you can be sure for there to be something that you find interesting or something that you have never heard about but may find interesting if you give it a chance. It also doesn’t matter which language you speak because there are subtitles for most videos in over 100 languages. The aim of the organisation is to be able to “make great ideas accessible and spark conversation” (https://www.ted.com/about/our-organization) so yay it’s free, at least online. They post a new video every day of a speech that has been held in recent time or at one of the conferences. There is for once the annual TED conference, there is the TEDGlobal Conference, the TEDWomen conference with a focus on female empowerment and a TEDYouth Conference that is aimed at middle to high school students. In addition to the official TED Talks there are also TEDx Events that are independent events which are organised which have a free license from TED to hold them. All these videos are uploaded and shared as well.

The first time I came across TED talks in any form was actually on facebook when people were sharing the video of Lizzie Velasquez who has been named the ugliest woman alive. She held an inspiring speech on how she defines herself and how she struggles with a syndrome that only two other people have in the world.

After this I sadly forgot about the side again, but a friend of mine actually reminded me on its existence and his plan to watch one video a day from them. So I thought, sure why not! I am attempting to watch a 15 minute video a day, so I can surely add a second one and it’s great. Luckily though there is a random video button, because there are so many choices and I want to branch out in what I know about so maybe a talk about the universe or archaeology might spark a completely new field of interest for me.

Anyways I am off to do just that. Watch a video and keep up with my resolutions on Day 2 (I know it’s impressive). To everyone starting Uni, I hope you enjoy every minute of it and to all the returning students: I hope you don’t have too much work yet. Lots of Love,

Katie

Check Out TED Talks on their Website

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New Releases in the music world

Every time I have turned on the radio last week everybody was talking about the new mega releases artist have, so I thought, what better do than write about it and talk about some of them.

1. Lady Gaga – Perfect Illusion

How could I start this list without putting the queen herself first? After what felt like years the queen of pop has released a new song, finally for all the little monsters taste.

So far I’ve only listened to it once this afternoon when I drove home from grocery shopping and I have to say, although it’s a bit different to her last album, you clearly can hear the Lady Gaga edge to it.

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2. Green Day – Revolution Radio

After what felt like centuries Green Day are finally back with a new song (gosh, punk/rock fans are blessed, with the new Blink 182 album, Good Charlotte Album and now this) which is the first ssingle off of the same titeled album which will be out on the 7th October. So far I haven’t heard it, I know how dare I, but as everything Green Day does it can only be amazing and a right treat for every Green Day fan or people who enjoy this kind of music.

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3. Kings of Leon – Waste a Moment

Once again, Kings of Leon must have put out music years ago. Surly everybody remembers iconic songs like ‘Sex On Fire’ or ‘Use Somebody’. I don’t think I’m exhilarating when I’m saying that surely everybody must be exciting to hear new stuff by them playing on the radio.

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4. Mac Miller ft. Ariana Grande– My Favourite Part

Do I even have to say anything about this song? Every song Ariana Grande is on is a smasher and I’m sure this song isn’t different. This girl could touch poop and it would turn into gold. With this incredible voice this isn’t any wonder, isn’t it?

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5. Post Malone ft. Justin Bieber – Deja Vu

Every Belieber hold on to your seats. If you are like me and not quite over JB’s last hits ‘Cold Water’ and ‘Let Me Love You’ you must be very strong now. Here he is with a new feature. As we all know since his little break and he came out with his album ‘Purpose’ full of hits, he’s doing incredibly well. Can’t really be a bad song with him on it at the moment, can it?

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6. One Republic – Future Looks Good

After ‘Kids’ and ‘Wherever I Go’ ‘Future Looks Good’ is One Republic’s new smashing hit off of their upcoming album ‘Oh My My’ (which is coming out on the 7th October by the way). Since the last two songs were super successful all around the world, there is basically no way this song won’t be a hit either. With a front man named Ryan Tedder there is nothing different to expect, really.

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7. Sia – The Greatest

Don’t think I have forgotten Sia, nono, I haven’t. How could I forget her? As I read online Sia fans are on the edge of their seat from excitement since she released her new single. But could you expect something different from her? I’m sure ‘The Greatest’ will be as successful as her other songs in the past. Hair like this must produce great songs.

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8. Melanie C – Anymore

Spice Girls fans be prepared, Mel C herself released a new song. I guess I’m not the only one who will listening to this song with a following celebratory Spice Girl dance party, right?

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9. James Arthur – Say You Won’t Let Go

You remember James Arthur? The absolute talent who won the British X-factor back in 2012 and had his massive break-through with his incredible single ‘Impossible’. He is back with a new song. I personally couldn’t be more exciting because I think he has an incredible voice plus is an amazing artist and I could listen to him even sing about poop and I would buy it.

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10. Busted – Coming Home

Every Busted song is amazing and takes me right back to when I was little/ an early teen, so when I read that they’re bringing out a new song I couldn’t wait to hear it. Definitely check them out if you haven’t yet.

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Of course they have been more releases this week, but I thought 10 would be enough for today. If you want us write more about music like this let us know and we’re sure to do so because we’re all great music lovers with similar but yet different music tastes.

Lots of love,

Jenny xxx.

Lilis #GuyBoss of the month – Jack and Finn Harries

Happy Sunday Sunday everyone!
This week it is time for my #GuyBoss of the month. This month I don’t really have only one, but technically two, as I chose *insert drum roll here*: JACK AND FINN HARRIES or Jackson and Finnigan Harries, which are their full names.
You may know Jack as a YouTuber from his channel Jacksgap, that he created out of fun during his gap year. You may also know Jack from some acting he did when he was younger. Well, obviously you then know Finn as he is Jacks twin, duh! Kind of obvious but I mean there might be a few out there who just don’t know any of them. Finn never actually made his own channel, instead, he does more of the behind the scenes work.

Jack started out like every other Youtuber, posting Vlogs or challenges, just talking about his life and in some videos Finn would appear and they’d open fanmail together or do other goofy things.
However, over the years the content on Jacksgap has changed dramatically and in my opinion it also got 100 times better.
After not posting videos for quite some time they came back with a documentary on their experience participating in a Rickshaw run in India. Videos about climate change, documentaries about people with quite peculiar jobs or backgrounds and their shed sessions followed.
What is most striking about these videos is the quality and the content. It is not some of the meaningless content you can often find on Youtube (I consider my videos meaningless content as well, although I try to bring messages across, I know that for example my hauls aren’t of high educational value). They do their own research, they film and edit with a team that is close to them and of course they also get sponsored by Skype, as an example but I mean how else are you gonna afford traveling around the world to film your videos, that at the same time have such important messages.
What I admire about them as well is, that they went to University. Jack only for a year, in Bristol but still! Finn went to Leeds to study there for a year and is now at University in New York. Showing that pursuing an education at Uni can be fun and important is just lovely and I think more Youtubers should be concerned about this topic just like they are. Of course they have other focuses but it just makes education more appealing and that is such an important message to bring across to young children.
Back to their Videos: What mainly makes them a #GuyBoss is, that they weren’t afraid to change their content. Yes, maybe they were hesitant about what people would think but they had a message and they managed to bring it across. Their videos deal with such important issues, it’s inspiring. I can just hope they change young peoples opinions about our world, in a positive way. Furthermore, their editing skills are truly mesmerizing. I sometimes wish more Youtubers would put quality before quantity. I am not bothered by the fact that they don’t post a video every week or sometimes not even every six months but when they post one, I do know I can look forward to some great content that is interesting, eye opening and has an awesome message. That is what makes them my #GuysBoss of the month.
All in all, I just hope that Jack and Finn continue their amazing journey on becoming, what I think you can consider, incredible directors and film makers. They inspire all of us to think outside the box and consider important issues in this world to be more relevant than we may perceive them. We tend to think about ourselves way too much, without seeing the big picture and I think Jack and Finn do a wonderful job of objective and still highly interesting content that shows us the big picture.

If you have not checked them out yet, where have you been? Go and watch their videos NOW! That’s an order.
Loads of love,
Lili xx

Twitter: @castway_minds
Instagram: @castwayminds

Featured image taken from the jacksgap website: http://jacksgap.com

Do My Fashion Choices Make Me A Bad Feminist?

Sláinte me loves!

I officially settled in in Ireland and I know this means “cheers” but this is beside the point. This week we had our feminism theme week, which had me very excited. I thought about all the different topics I could write about and to be fair the girls already got you covered with super interesting insights on their opinions about feminism in media, stereotypes against feminism or what it’s like being a feminist.

Now as you know, I am a Make Up and Fashion addict and I like to express myself through my clothes but I also strongly identify as a feminist. I believe in equality and that everyone has the right to live their life in whatever way they choose to, as long as it is not degrading or hurting anyone. At the same time, I enjoy dressing, what some people might consider, sexy or let’s just say I like tight dresses and heels.

Over the past couple of years I’ve grown from an awkward teenage girl into a kind of more confident but still pretty awkward 20-year-old and the older I got the more I identified as being a feminist but I also got more and more into fashion and make up. It just happens that people ,therefore, don’t take me seriously anymore, as a feminist and as a confident woman that has the right to be treated just the same as any man.

Does it make me a bad feminist if I enjoy wearing dresses and skirts?

To me, this is very similar to the whole rape culture topic and I loathe having to talk about it over and over again. But you know what? Why don’t I show you dresses that might be more appropriate for someone who identifies as a feminist, after all, this is a really tricky topic. You want to be seen as a serious woman and that of course depends immensely on your outer appearance as society has taught us.

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Maybe dress number one or two from Boohoo.com would be more suitable or the little black dress from tophsop? What makes them so incredibly feministic you may ask…well..nothing of course. My fashion choices do not determine if I identify as a feminist or not I also do not share the opinion that I am setting a bad example for others or that I am reducing my role as a woman to a sex object or a dumb doll. If you didn’t know already, I feel comfortable, I dress for myself

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found on tumblr

and if that is not a feminist thing to do, I don’t know what is.
It is this concept that people have in their minds of women in dresses or skirts, who cannot be taken seriously because after all, little girls like dresses, princesses wear dresses. Why on earth can’t I feel like a princess and at the same time believe in feminism, why can’t I stand up for equal rights in that dress. If I’m standing up for my rights then I want to look the part, so I will for sure rock that bodycon dress that accentuates my curves and that I feel comfortable in. It is then society, that has to change their way of perceiving feminists and women. Same goes for Make Up:

Am I less of a feminist if I enjoy wearing Make Up?

 

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found on tumblr as well

To be honest, I do struggle with this question as well as the clothing question. The beauty industry makes money off womens insecurities, kind of, and that does not really sound too feministic. On the other hand I strongly believe in the concept of us being stronger when we have the chance to truly be ourselves and discover all facettes of our being. It makes us better humans and to me personally make up plays a big part in this. It gives me the chance to make myself feel beautiful not for anyone else but for me. That is very feministic indeed and therefore I doubt anyone could ever say that just because I like to dress up and put on some fierce looking lipstick, I am less confident and cannot be a feminist.

 

My point is: Society and men like to make girls, that identify as feminists, believe they now have to give away all their clothes for charity, curse every make up tutorial ever created or let their eyebrows turn into a wild rainforest. In my opinion you should not feel like this. What matters are your believes and that you stand up for them and if you like to do that in jeans, chucks and a charity shirt, in a tennis skirt, polo shirt and boat shoes or in heels and a cocktail dress should not matter to anyone. Therefore, we as feminists also have to make sure to let people know that wearing Make Up does not determine the level of how much we are involved in feminism. We should feel free to experiment and we should always feel confident, especially as feminists.

Have you encountered any situations in which your clothes or your Make Up were used to make a point against you being a feminist? Let me know by tweeting us or messaging us on instagram, of course you can also leave a comment.

Lili xx

Twitter: @castaway_minds

Instagram: @castawayminds

 

Stereotypes against feminism

As you all may be aware we are talking about Feminism this week and I wanted to address an issue that is a major problem surrounding feminism: Stereotypes. For some reason people have a very distinct image of feminism and what feminists are like so let’s have a look at those stereotypes.
Feminists hate men:

Ehm yeah obviously, because we all love a god generalisation and that’s why we certainly believe that every man on this world is evil and oppressive. Like seriously? Feminism isn’t about hating men or the idea of men, it is about equal rights for both genders. It has nothing to do with hating one gender or preferring one gender over the other, it has to do with wanting females and males to have the same opportunities and rights. And just because you think it’s unjust that men are more likely to be paid more and you state the obvious that it is not okay, it doesn’t mean you hate men, you just hate the social construct of gender roles.

Feminists are lesbians:

This goes kind of along with the first stereotype, because I mean if we all hate men, we need to be lesbian, right? I mean that’s the only logical conclusion. This is one thing that I really don’t understand but that basically underlines the stupidity of this world. Like apparently if you stand up for yourself and others, if you are being loud and vocal about injustice within our society, that makes a statement about your sexuality? Like how are these two things even related? I am sorry but I really don’t get it. So once and for all: No, feminist does not equal lesbian, because our believe of what society should be like does not determine our sexuality in any way.

Feminists are all ugly:

Another one that makes me want to pull my own hair out. Your outer appearance has nothing to do with your believes, same as your sexuality has nothing to do with it. We are not all bitter because we can’t get a husband, we simply want to be seen as an equal human being and not just for our body parts. And I mean if you say feminists are all ugly, you, just as an example, just called Emma Watson ugly, so what is wrong with you?

Feminists hate families:

Again seriously? Why should feminists hate families? Being opposed to the general assumption that women should stop working and their only purpose is to stay home and keep the house clean and look after the children is a valid point. But just because people don’t like the idea that women are expected to stay home when they have a child and to give up their passions in order to keep a clean house for her husband, doesn’t mean that you hate families. Our society has progressed and luckily there are now plenty of opportunities for women to have children and work, yes it is still hard hence why we still need to fight for equal treatment. But we do have a lot more options. Also there are nowadays so many different types of families that you can’t even generalise this (I mean generalising is stupid anyways).

Feminists hate stay-at-home-moms:

Well this is related to the previous one and no, you don’t hate stay at home moms. Why should you. This is a simple point to answer to because feminism is about equality and getting to do what you want, every person should have a choice. So if a woman chooses to stay at home, that’s her right, it’s what she chooses, it’s her life.

Feminists are all angry and aggressive:

To be fair the only time I get angry is when people show me these kind of stereotypes. When it comes to everything else I’d like to think that there are always reasonable arguments for feminism to bring across your point. Also people get angry because it can be frustrating having to say the same thing over and over again because you are not being taken seriously, but no we are not all angry and throw darts at pictures of men we hate, we don’t hold secret voodoo rituals and again we are not sitting in a corner being bitter about no one loving us.

All feminists believe in the same thing

Sorry again, feminism isn’t that simple. Like a lot of issues it has been going on for quite a while and as in everything that is becoming a huge thing there are different groups within feminism that believe in different things. I looked into my notes from my one semester of sociology to find the scientific terms for the four main groups again (who knew keeping them would actually make sense at some point). So the four main groups that are being analysed are liberal, socialist, cultural and racial feminism. All very different, but that doesn’t matter because all people supporting this are feminists!

All feminists are women:

Yes that makes perfect sense. Because as I said before feminism is simply about women’s rights and  has absolutely nothing to do with equality at all. All sarcasm aside: Feminism is about getting equality, so that everyone can do whatever they want. Just look at the teaching and caring jobs, you get more women because it somehow has become a female job. I have a male friend who got told by his father to study engineering instead of becming a kindergarten teacher because it was more acceptable. And feminism is tackling about this too. And just look at all the men supporting HE for SHE. They are all feminists and they are male. Some celebrity examples are Douglas Booth, Joseph Gordon- Levitt, Kiefer Sunderland and so many more who have stepped up to demonstrate their support for gender equality.

So basically what I am trying to say is that feminism is not what many people who criticise it think it is. It is about empowering, equality and a society where no person has to face the stereotypes of his or her gender! There is no typical feminist and there is no right way to be a feminist. There is only being you and you believing that you have the same rights as everyone else. What is an important thing to say is that there are no excuse to not be a feminist because even if you leave all your believes aside of what is right and wrong, if we have an empowered youth that is not constraint by social constructs we have the best potential to create a world that is better and fairer than it is now.

Also if you want to read about feminism in a fictional context, go check out Holly Bourne’s book series called the Spinster Club. I absolutely loved it and I am currently sturggling to walk around and not shout “That is sexist!” at People.
Check out Holly Bourne!

Let us know which stereotype annoys you most about stereotypes against feminism and if you have read Holly Bourne’s book at @castaway_minds on Twitter.

 

Feminism in advertisment

This week we have one of our theme weeks again. This time our topic we have chosen to write about is feminism.

Since I’m a student of media I thought it would be only suitable if I write about feminism in advertisement.

Let me talk about stereotypes or gender-roles.

In advertisement typical associations with the gender a commonly portrayed as a part to sell the product to the viewers. So females are typically shown in ads for household products whilst using them, as well as men are shown in ads for cars or DIY’s ads. But if you look in the everyday lives of people men have to clean their apartment as well as women do and women have to DIY themselves as well, plus if you haven’t heard already women also purchase and drive cars.

But stereotypes are also used to portray women not only as housewives but also in a sexual manner. “Sex sells” as it is called, is/was an important aspect in the development of ads. This basically means what it says, sex sells products or moreover stereotypes and sexiness sells products. However since social media rose and became a huge part in our everyday lives the concept of “Sex sells” isn’t working that great any more. Due to campaigns against portraying women this way as well as anti-bodyshaming or also called “lookism” in social media, ads which use this method aren’t as successful as they used to be. Therefore some brands already understand this change and worked against this by giving their brand a new slogan and try to connect it with a new image. A good example for this is “Dove”.dove1

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In 2004 the brand re-launched their products with a new slogan ‘real beauty’. Since this launch Dove is known for their campaigns for the natural beauty of women and that every women should feel beautiful in their own skin regardless of their appearance. In 2013 their campaign for ‘Real Beauty Sketches’ was the most shared video in this year.

So you can see that some brands really try to get rid of “Sex sells” and understood early enough that the concept from the 1960s isn’t contemporary any more.

Luckily politicians have also realized this in the last time. London’s new mayor Sadiq Khan banned an advert by the brand “Protein World” around London because of it’s sexism illustration of a women in a bikini on billboards. His arguments were that it gives young women the wrong idea how they have to look like and that women shouldn’t risk their health by trying to look the same way as the commonly photoshopped model on the billboard.

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Sadly this isn’t as common as you think it is. Barely any politician stand behind feminism in adverts as they should do in order to make a change. As well as, sadly the majority of companies still use the bodies of models or celebrities to sell their products. Although using celebrities in ads aren’t as successful either any more. A survey by “collective bias” showed that only 3 percent would buy products averted by celebrities.

So as you can see the whole system of how you should advertise products have changed since social media has such a big impact on our lives. This change is good because finally companies have to understand that “Sex sells” aren’t working any more and we consumers shouldn’t be pressured to feel like we have to look a certain way or have to behave a certain way.

In our society it’s cool for women to be sporty without the thought of wanting to look like Gigi Hadid, more because we enjoy our sport and want to pursuit it with a passion, no matter if I get a broader shoulder or back. It’s cool for women to like science or wanting a career rather than settle down at the age of 25 and get married and children. It’s cool for women to look the way they want to, don’t wear make-up and wear the cloths they like. It’s cool for women to like cars. It’s cool for women to be able to build an IKEA cupboard and repair the leaking sink.

Sadly advertisement still sent us the wrong impressions on all of these things and all the other things in life as well that we are not supposed to do because of stereo types hold, which also holds us back from doing them. But luckily there are also brands such as Dove who do understand that this is all a big old pile of rubbish and women are just as good as men, can do the same things as men and women aren’t just objects.

This brands and advertisements are the future and I can say that I’m more than happy that this change is finally coming.

Women have been portrayed in a sexual manner and in a stereotype since basically adverts were a thing. Finally women fought back and thanks to social media had a voice. Bodyshaming, sex sells, stereotypes are history, so only all companies have to understand that and change their point of view as well and adjust their ads completely.

Lots of love and don’t take any ads too seriously,

Jenny aka a student of media who also studies a bit of advertisment

 

 

 

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Katie’s Storytime- #Relationship Goals

#Relationshipgoals is a phrase that you hear every once in a while or see it on the internet and I guess most of us have an idea of what they want from a relationship. Many of those #relationshipgoals are lived by celebrities such as Brangelina, Will and Jada Smith or the Beckhams, but if I am completely honest my #reltionshipgoals can be found much closer to home: my paternal grandparents. I love them as individuals, as a couple and their story, although I am not the biggest fan of the cheesy, romantic love stories you can find in many book stores and films, but to be honest Nicholas Sparks would probably earn a lot of money with their story.

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To make things a bit less confusing (my Cousin and I got told some more stories and if you just use grandma and stuff it gets suuuuuuper confusing) I will now introduce the names and their respective relation to me and from then on only use their first names to make it more understandable for all of us. So starting with my grandmas side. Her name is Irmgard, her mum is called Christel and her father called Max and on my granddad’s side of the family we have him, Heinz, his mother Olga, his father Fritz and his younger sister, Ruth.

Let’s start with the story, so get your popcorn ready:

Fritz and Olga had just built a house in Königsberg, East Prussia (today part of Russia and called Kaliningrad ) when there was a young couple, wanting to get married, looking for an apartment they could rent. As it happened to be Fritz and Olga had space and so Christel and Max moved into the house and soon Heinz, Irmgard and Ruth were born. They grew up together  for a while and despite Max being a soldier they did not hear/ see a lot of the war until Christel and her family got a message that the Russians were getting closer and they got evacuated to an island in the Baltic Sea called Rügen  where at first they lived in one room with Christel, Irmgard, Irmgard’s grandmother and an uncle at some random families. As Christel’s dad was ill he had to stay in Königsberg and Christel went back and forth a couple of times to see him and to try to get him out, but it was not possible at all and then herself got lucky as she was on the last ship that ever left Königsberg and arrived at its destination and returned to her family. They stayed on the island for a couple of years, Irmgard went to school and Christel worked and they even had their own small apartment. Of course life was hard because it was the war and they didn’t know what was happening with Max but at least they were kind of safe and had a roof over their heads.

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Fritz and Olga’s wedding

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Christel and Max’s Wedding

Fritz’s family was still in Königsberg because their house was all they had and all their pride and as he was not a soldier he got to stay with his family for a relatively long time, but in the last offence by the Germans called ‘Volkssturm’ he had to go fight as well and had to leave his family behind who still wanted to remain in the house. However, when the Russians took over they didn’t want German families to stay there so they transported them off. They were taken to cargo trains where as many people were packed into each coach as possible and then they were transported off. After they were dropped off in eastern Germany they were living on farms and had to rely on other people’s generosity and they always had to work for their food and bed without getting any extra pay. The time of war and being a refugee didn’t make it possible for Heinz to go to school a lot. In total he has been to school for four years but never consecutively. Heinz still doesn’t really talk much about this time.

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Irmgard and her little brother Manfred

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Heinz and his little sister Ruth

After the war both Max and Fritz were prisoners of war and their stories and what happened to them is the story for another time. But when Max returned to his family in Rügen he faced rumours of his involvement with the Nazi party and soon it got intense and there was the fear of him being taken prisoner so he fled to the Western part of Germany where some of his family already lived in Grevenbroich.   He found work as a carpenter, but he did not earn that much. Soon there were also comments of Christel being involved with the Nazi Party and she also had to flee as there were rumours of her being arrested and she followed her husband in the West. She still had to get her children over, Irmgard had a little brother at that point, but again, that story may be for another time, and after getting them over to Germany they all lived together in Grevenbroich.

Fritz had been released to Düsseldorf in Western Germany after he had been prisoner of war and had contacted the Red Cross to find his family, as Olga had done the same they were also soon reunited in Dormagen  where he, as a builder, found work quite easily. However, they at first also simply lived in a one room shed with the entire family.

So now to how the families got reunited. As money and food were never enough Max, who played various instruments, went to a party of a company where it was announced that the entertainers would get free food. The party happened to be by the company Fritz worked for and they recognised each other and although they now stayed relatively close they did not see each other that much. They only really started to get back in contact after Christel’s mother died and Olga came to the funeral and a friendship and regular contact developed again. Through that at 17/18 my grandparents met again and kind of started courting each other. Apparently at some point Heinz invited Irmgard for a trip to Amsterdam at some point. The two of them got married after being together for 5 years, when my grandma was 22 and they had two  children, my dad and my uncle (what a surprise, ey).

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And no matter how cheesy their story may be the reason that they are my #relationshipgoals is the way they are now after over 50 years of marriage. The two of them still love each other so much, they care for each other and they speak about each other with so much respect and care. They help each other with ‘their tasks’ and they keep mocking each other. When I asked them about how they started dating they were looking at each other the entire time and smiled. They still kiss each other when they get home and they stay up talking at night before they go to sleep. It is honestly goals. I mean I am sure their marriage wasn’t always easy but if they still have a relationship that is like this after all these years, it must have made them stronger rather than anything else. I asked them if they regret anything and they said never.

I know that marriage sadly today is not the same as to what it meant in their time but to be fair all I want at the end of the day when I am their age is to be able to say that I do not regret a thing.

 

Favourite birthday cakes

As you guys might or might not know I love all things baking, so for today’s post I thought about why not share my favourite recipes for various over the top cakes you could do for someone’s birthday. To be honest though, these are only a few of my favourite and also only ones I could find online. If you want me to post more of these and also recipes that you can’t find (or at least I can’t) on the internet, let me know and I will do so in the future! 🙂

The classic birthday cake

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Confetti cake

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Ultimate birthday cake

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Vanilla birthday cake

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Ultimate sprinkle birthday cake

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Classic Victoria sponge cake

Chocolate

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Chocolate cake

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Epic chocolate cake

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Chocolate Truffle Cake

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Best ever chocolate cake

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One bowl chocolate cake

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Brooklyn Blackout Cake

Fruit cakes

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Fresh strawberry cake

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Spiced clementine ricotta cake

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Lemon curd sponge cake

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Banoffe cake

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Lemon layer cake

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Summer Panettone cake

Themed cakes

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Rainbow cake

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White velvet cake

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Checkerboard cake

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Minecraft cake

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Oreo Blackout Cake

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Matcha Cake